Once more, TikTok wants to make it easier for content creators to connect with their followers. This time, it’s taking a cue from Instagram. The platform is trying a new feature called Bulletin Boards right now. It’s a TikTok broadcast feature that looks a lot like Instagram’s Broadcast Channels. There are still some bugs to work out with this change, but it shows that TikTok is still trying to make it easier for content creators and followers to talk to each other.
So, what exactly are Bulletin Boards? How do they work and how do they stack up in the TikTok vs Instagram broadcast showdown? Let’s break it all down.
What Is the TikTok Broadcast Feature 2025?
Bulletin Boards are a one-to-many communication tool. The concept is simple creators can share updates text, images or short videos that go directly to all followers who opt in. But unlike a regular TikTok video or story that’s filtered into the algorithmic feed, bulletin board posts appear in a dedicated section on the creator’s profile. Think of it as a mini newsfeed just for creator announcements.
Only creators can post in these spaces. Followers can’t reply or comment but can react with emojis for quick, lightweight feedback. This makes it an ideal space for sharing updates without the noise of public threads or chaotic comment sections.
From content teasers and new video announcements to exclusive behind-the-scenes content and product promos, the TikTok broadcast feature 2025 offers a new way to stay close to your audience without added complexity.
Caption: Example of TikTok Bulletin Boards interface with emoji reactions and creator-only updates.
Why TikTok Is Introducing Bulletin Boards Now
You’ve probably seen Instagram Broadcast Channels in action if you’ve lately used Instagram. They have gained popularity since its June 2023 worldwide launch as a means for authors to communicate with followers directly via text, photos, surveys and even voice remarks.
TikTok appears to be following this proven path. As platforms evolve, creators want more than just content creation they want community control. Comments and DMs can be overwhelming especially at scale. Bulletin Boards aim to bridge that gap on TikTok with focused communication, free from distractions or algorithm interference.
TikTok vs Instagram Broadcast: How Do They Compare?
Let’s take a quick look at how TikTok’s new tool measures up to Instagram’s established offering:
| Feature | Instagram Broadcast Channels (2023) | TikTok Bulletin Boards (2025 – testing) |
| Post Types | Text, images, video, polls and voice notes | Text, images and video |
| Creator-Only Posting | ✅ | ✅ |
| Follower Interactions | Reactions, replies and polls | Emoji reactions only |
| Interactive Tools | Built-in polls, Q&A and voice messages | None yet |
| Visibility | Pinned on profile + notifications | Dedicated section on profile, opt-in |
| Posting Limits | No formal cap | Max 20 bulletins per day |
The main difference between TikTok and Instagram broadcast features is their level of intricacy. At the moment, Instagram dominates with more sophisticated features like polls and comments, while TikTok takes a more minimalist approach that emphasizes timely and clean updates. It’s possible that creators who like to minimize clutter would find that minimalism more appealing.
Who’s Testing the TikTok Broadcast Feature?
The feature first gained attention in June 2025 after screenshots shared by Christina Garnett surfaced on Threads. TechCrunch later confirmed that TikTok is indeed testing the Bulletin Boards internally.
Access is limited for now. Early testers include big names like People Magazine, Paris Saint Germain F.C. and the Jonas Brothers. These high-profile accounts help TikTok test the feature at scale without opening the floodgates too soon.
How Creators Can Use Bulletin Boards
The TikTok broadcast feature 2025 offers a controlled space to communicate with followers, especially useful for creators juggling large audiences. Instead of struggling with DMs or moderating long comment threads, creators get a clear reliable way to share important updates.
Here are a few real-world examples of how Bulletin Boards could be used:
- Video Launch Alerts – Let fans know the moment a new TikTok drops.
- Event & Livestream Reminders – Build buzz and boost attendance.
- Exclusive Promos – Share discount codes or merchandise drops with loyal fans.
- BTS Content – Upload casual photos or video clips that don’t need their own post.
Since followers can react with emojis, creators still get a sense of how their content is being received without needing full comment moderation.
Why It Matters in the Bigger Picture
TikTok isn’t alone in recognizing the value of broadcast-style messaging. Instagram has Broadcast Channels and Notes. YouTube offers Community posts and Membership updates. X (formerly Twitter) has subscriber-only feeds and Communities.
With so much competition, the TikTok broadcast feature 2025 represents a crucial step in helping creators keep their followers engaged beyond the feed. As algorithms get more complex and feeds more crowded features like Bulletin Boards give creators direct control over their audience relationships.
Final Words
TikTok’s Bulletin Boards may be in beta, but they’re already a smart response to the growing demand for simple, creator-first communication tools. They might not yet match the full toolkit of Instagram Broadcast Channels but the core functionality is strong, focused and practical.
As TikTok listens to feedback and continues development, expect Bulletin Boards to evolve perhaps adding replies, polls or analytics to match the competition. But even in their current form, they fill a clear gap and provide creators with a powerful distraction-free communication space.
Therefore, keep an eye out for bulletin boards whether you’re a developer, social media strategist or simply an interested consumer. Things are getting hotter in the TikTok vs. Instagram broadcast competition and TikTok may be getting ready to take the lead.
