To get organic reach on Facebook and make the transition from zero to hero, you will need to develop a growing Facebook community. It can help you become an approachable and reliable brand online. Moreover, your community members will spread the word of mouth for your brand voice on your behalf, expanding your brand reach. Now, the question is what you will require to develop such a promising community?
The first thing you will need is to increase your Facebook page likes as it indicates the popularity and reliability of your business. The number of people liking a Facebook page is rising at 4x the rate of other review websites. This is beneficial for small business owners. Around 1% of users on Facebook visit a brand’s page once they like it. The improved visibility and engagement strengthen the Facebook community and help better promote your product or service.
In this post, you will discover key strategies to boost likes and improve Facebook community engagement organically.
What is a Facebook community page about?
There are different types of Facebook pages meant for the business nature. The Facebook community page is primarily devoted to common topics and discussions. Just like all communities, like-minded people share their queries, concerns, and thoughts here. This type of community page has a unique perspective with a general purpose and provides a desirable space for immense creativity and inspiration.
Facebook likes and their importance.
There are different types of likes on Facebook, each serving a distinctive purpose. Page likes are the most important metric for your practice that works as social proof of your brand’s popularity and credibility.
Once you create your page, the more users like it, the better will be its reach. Once a person has clicked the Like button on your page, they will get your posts on their feeds. A like on a post is another type of Facebook like, which is equally important to spread your marketing reach. If your posts are varied, engaging, and consistent, the people who liked them will discover them and be encouraged to buy your product or service.
When any person visits your Facebook page and notices the presence of a large number of likes, they will trust your brand and get confidence in your business. Also, the more Facebook posts and page likes you have, the more likely your post will reach a broader audience via organic reach.
It is important to note that page likes are less important than post likes. A higher engagement on your post can help generate users’ interest and page likes. If you have useful resources and knowledge to use page likes, they can benefit your business in multifold. Gaining a large number of page likes is one of the best ways to re-engage people who have already interacted with your page. When you have many likes, you can rest assured that your followers will engage, and more people will explore your content.
How to increase likes on a Facebook page and post?
To develop a successful Facebook community and increase the chances of gaining more likes from authentic users, here are some strategies that you can practice.
1. Post quality and valuable content.
Quality, shareable, and interesting content is an important part of developing a strong Facebook community. Ask your audience about their preferences, likes, and dislikes to come up with the best content ideas and topics. Make sure that your content matches the needs of your audience. Never copy the content of another creator as it is, instead, try to be creative and original by adding your own interest.
You can try mixing different types of content like videos, images, infographics, and text. If you are using text, break your content into bullet points to make it easily readable for users. Share trending content like news, exciting announcements, latest events, etc. as viewers are more interested in these sorts of content. Try adding relevant emojis in the right context accordingly. The most important thing to ensure is that your post must be informative, entertaining, educational, or useful.
2. Maintain post consistency.
Developing consistency in your posting schedule is key to keeping your Facebook page active and receiving lots of Facebook likes naturally. You can use a reliable social media management tool to schedule your posts in advance and ensure constant upload of your content. When you don’t have new content ideas, you can re-use old posts and provide them with a unique perspective. You can also add new information, examples, and statistics to your posts to make it new.
Be sure that whatever you are posting doesn’t annoy users as it can distract them and encourage them to visit other Facebook profiles. To identify what is the best practice for your community, you can ask your audience to give their feedback and keep track of their engagement. Increase the frequency of your post when it performs well consistently for at least a week.
3. Always stay updated.
People will stop visiting your Facebook page when they don’t get anything new as they will not be interested in outdated information. So, you must keep up with the latest trends ruling in the world of Facebook. Stay informed about the new policies and terms of service of Facebook, strategies your competitors are leveraging, and topics currently trending. Your followers must get the best tips, practices, and information when they visit your Facebook page and join your community. Your content must be fresh and reliable to develop a successful community.
4. Engage with your Facebook followers.
Alongside content consistency, you must maintain interaction with your Facebook followers. When you post any content, ask people to share their thoughts by leaving comments. When they give their opinions in the comment section, respond to their comments. You can also interact with your loyal followers through direct messages (DMs) to keep them interested. Be sure to keep interacting in your Facebook group to strengthen long-term customer relationships.
